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The Science Behind Creator Studio
How Creative Thinking and Creator Studio Work

"Your imagination is your preview of life's coming attractions."
Albert Einstein

Throughout history many people have shared the common misconception, that a person is either born creative or is not and that nothing can be done to improve a persons creativity. Modern scientific research has produced many insights into creative thinking. Most importantly science has shown that creative thinking skills can be learned. Science describes two distinct types of thinking, Provocative thinking and Logical thinking. Provocative thinking is scarce in modern society. This scarcity is directly related to the bias of our educational institutions toward cultivating Logical thinking over Provocative thinking.

By studying the history of ideas science has found that new ideas and breakthroughs are often created by mistake or accident. Observing the mistake or accident provokes and stimulates the mind to change perspective and view the situation in a new way. This creates a new pattern in the brain, which is a new concept or a new idea. As information is learned the human brain stores it in patterns to form memories. As additional information is learned the brain creates new patterns and revises the existing patterns related to the new information.

Research on how the mind creates concepts and ideas by observing a mistake or accident has lead to the discovery of Provocative thinking. Provocative thinking is a method of using systematic techniques for changing perceptions to create new concepts and new ideas, on demand.

Provocative thinking involves combining information from existing patterns in new ways, then restructuring the existing patterns to include the new combination of information and creating new patterns, which is the essence of creativity. This type of thinking has also been described as Lateral thinking. When we use Creator Studio we are doing Provocative thinking.

An example of a creative thinking method is the Random Word method, which is a form of Provocative thinking. This method is used to radically shift our thinking far from the normal way that we might think about a given situation. To use the Random Word method we choose a word at random. Then we use our imagination to find a relationship between the random word and the situation we are focusing our thinking on. Finding this relationship changes our perspective of the knowledge we already have and combines in it new ways to create new ideas. In more technical terms, using the imagination to find this relationship has combined information from existing patterns in the brain in new ways, restructured the existing patterns to include the new combination of information and created new patterns. A new concept or a new idea has been created.

Logical thinking, also known as analytical thinking, involves refining and verifying the accuracy of these existing patterns and developing workable solutions for implementing them. This type of thinking has also been described as Vertical thinking. When we do mathematics we are doing Logical thinking.

Both Provocative thinking and Logical thinking have great value. Provocative thinking helps us create ideas. Logical thinking helps us refine ideas into workable solutions. Together they help us make the best use of our knowledge.

Provocative thinking allows a person to use their imagination to change their perspective and transform the knowledge they already have into something totally different, something entirely new.

In 1450 Johan Guttenberg used his imagination to change his perspective of the coin punch and the wine press, and transformed the knowledge he already had of these devices into something totally different, something entirely new. He invented the printing press with moveable type.

Creator Studio creative thinking software for Business, lets you use Provocative thinking and your imagination to change your perspective, and transform your knowledge in new ways to create new ideas.

To make the best use of Creator Studio and its Provocative thinking methods a person needs a positive open minded attitude toward creative thinking. An attitude that applies the following convictions.

When doing creative thinking I will:
· Postpone evaluating and passing judgment on my ideas until a later time.
· Create ideas and record them, whatever they may be.
· Recognize my ideas as possible solutions or stepping stones to possible solutions.
· Recognize that any solution I think of may be just one among many possible solutions.
· Shift my perspective repeatedly to create new ideas and explore alternative possible solutions.

This positive open minded attitude frees the mind to create ideas and explore ideas without the burden of being practical at the same time. The time for evaluating and judging ideas, and for being practical is after the creative thinking has been done.

Creator Studio offers a variety of Creativity Studios. Each Studio is specialized for achieving a specific type of creative thinking task and composed of a select group of Creativity Tools. Creator Studio provides creative thinking tools that can be applied systematically and deliberately on demand to create new ideas. The Creativity Tools help you create new ideas through the use of specially designed, automated creativity prompts and creativity exercises. Some prompts ask questions to help you recall your knowledge and express your understanding of the situation you are focusing on. Other prompts articulate provocative creative thinking methods and creative thinking exercises that stimulate your thinking, provoke your imagination and change your perspective, to transform your knowledge in new ways to create new ideas.

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